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David Rusenko

What's your Bounce Rate?

4/24/2008

 

Was reading an interesting post by Seth Godin this morning about bounce rate called Silly Traffic. Google Analytics defines "bounce rate" as "the percentage of single-page visits". Which got me thinking -- what's our bounce rate?

The last time I calculated our bounce rate (before we installed GA), it was pretty good: about 50% of new traffic signed up for Weebly.

Traffic to Weebly.com is made up of about 40% new, 60% returning. Of the new traffic, a significant portion -- a little below 40% -- arrives from search engines.

I was quite surprised to log-in this morning and find out that our bounce rate is 33% for new visitors, and 20% for returning visitors.

On the face of it, this seems to contradict the beginning of Seth's article, that all sites see at least a 75% bounce rate from unfocused traffic, but I haven't had much time to think about why that might be.

What's your bounce rate?

Tom link
4/24/2008 02:11:32 am

Our bounce rate to http://www.ok-cool.com/ is currently about 80% for our blog. I attribute this to the fact that our blog is, well, a bit random sometimes with regards to content. Also, we get a lot of traffic from SumbleUpon which potentially lends itself to delivering high bounce rates (because I'm likely just to click Stumble again).

Steve
4/24/2008 02:38:26 am

I run a site with about 8M pageviews/mo. My bounce rate is 66% this past 20 days.

I'm working on redesiging now to counter ad-rage & actual navigation.

Scott Whigham link
4/24/2008 02:46:54 am

We had a bounce rate of around 50% for http://www.learnsqlserver.com/ a while. I then refocused a few landing pages and bounce rate went to 43%.

Stephan Schmidt link
4/24/2008 04:25:03 am

My blog bounce rate (Google Analytics) is around 85%. Lots of traffic is from DZone.

Peace
-stephan

herval link
4/25/2008 11:19:16 am

two sites I can account for:

MyGuestmap (mapservices.org/myguestmap) - 69% bounce rate
investidorvirtual.com - 17,55% (don't ask me how!)

kata link
4/28/2008 02:50:13 pm

72.42% bounce rate

6.33% Direct Traffic
90.05% Referring Sites
3.62% Search Engines
79.33% New Visits

most people come from mp3 blog-crawl sites like hype machine and elbows. I just signed up for xchannel and i've been getting a butt-load from them.

alastair Humphreys link
7/2/2008 06:54:11 am

I was pleased to see that www.alastairhumphreys.com had a bounce rate of 80%. I was pleased that I had such a high number until I went away and learnt that actually a LOW number is what I want! Hey ho...
Al

Katy link
7/16/2008 01:00:14 am

The bounce rate for my eco yoga mat e-commerce site is consistently around 35%. That number skyrocketed to 90% in one day of experimenting with one "questionable" AdWords buy. ;)

Sean Goss link
7/17/2008 09:25:56 pm

My bounce rate came down from 85% to 55%. What is a fair bounce rate, since I underatnd that anything above 30%, is still too high?

jason day link
9/19/2008 06:05:58 am

At <a href="http://www.cbmaine.com">CBMaine.com</a> our bounce rate is 18.59%. But our site's traffic is focused due to it being a real estate business. I would actually like to add more content to draw more visitors (which would likely increase my bounce rate)

cannabis test link
9/24/2008 05:47:40 am

Hi, my rate 90% from google

Regards, DSasser

Scott Romano link
9/29/2008 11:56:04 pm

Our bounce rate is about 60% but I attribute that to posting on website design sites and places like here where people click to go see the site but are not potential purchasers. If you have a high bounce rate, look for some things that may be causing it. (Like where you post your links).

drug test link
10/28/2008 07:04:48 pm

My bounce rate is 55% this past 15 days
Regards, Susan
<a href="http://elmirastore.com">how to pass a drug test</a>
<a href="http://howlongdoescocainestayinyoursystem.com/">how long does cocaine stay in your system</a>

how long does cocaine stay in your system link
10/29/2008 10:32:32 pm

Hi,
I attribute that to posting on website design sites and places like here
Regards, Richardson

Al link
12/23/2008 02:31:43 am

After reading the other bounce rates, I don't fee so bad or sad. My site HortClassifieds.com has only been live 4-5 days and my bounce rate is getting lower every day. I'm around 70%. Average page view per visit is almost three and I really don't have anything for people to look at yet. I'm waiting for dealers to signup and post some ads and I know it will take time, but like another mentioned, I cahnged some of my landing pages and it has helped.

Al link
12/23/2008 02:37:03 am

After reading the above I'm not so sad, and if this post twice I'm sorry. My site www.hortclassifieds.com has only been live 3-5 days and my page views per visit are almost three. My bounce rate goes down more everday and I dont really have any content yet, as i wait for dalers to signup. I know it will take time, but I feel better after reading this article. Thanks A

Google Secret Loophole link
5/25/2009 02:50:24 am

Some of your bounce rates from the people in the comments area is unbelivable. I get around 7% which I thought everybody got.

I would love to say it's because I am doing this new fangled thing but I am not. Total Shocked

Jay

http://googlesecretloopholeprofits.com

Statsjunky Review link
6/20/2009 07:47:47 am

Hi.

We also see a very high bounce rate on our pages. I don't know why that's the case. But to be honest, I haven't spent a lot of time to investigate further.
For me it's more important, that my site is profitable. And that my advertising money is spent on the right stuff.

But maybe I have to take a closer look..

Dan

Berlin Property link
10/5/2009 09:47:41 pm

We have just started our online business selling Berlin Property, and I have been learning how to crack the google, and am intriged by "bounce rate" new to old visitors etc. I presume the higher quality your site is, the higher the return visitor rate will be, and whether viewer grant it enough power to deserve a second visit. Ps. I like you theme picture by the way - cool :-) Where is it?


Comments are closed.
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    David co-founded Weebly, an incredibly easy to use tool that helps millions of people create a professional web site, blog or online store.

    He was named to Forbes'  30 under 30 list, is a part-time DJ and has traveled to over 20 countries.

    Investments include Cue, Parse, Exec, Churchkey, Streak, Incident Technologies, Adioso and Zenefits.

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