Was reading an interesting post by Seth Godin this morning about bounce rate called Silly Traffic. Google Analytics defines "bounce rate" as "the percentage of single-page visits". Which got me thinking -- what's our bounce rate?
The last time I calculated our bounce rate (before we installed GA), it was pretty good: about 50% of new traffic signed up for Weebly.
Traffic to Weebly.com is made up of about 40% new, 60% returning. Of the new traffic, a significant portion -- a little below 40% -- arrives from search engines.
I was quite surprised to log-in this morning and find out that our bounce rate is 33% for new visitors, and 20% for returning visitors.
On the face of it, this seems to contradict the beginning of Seth's article, that all sites see at least a 75% bounce rate from unfocused traffic, but I haven't had much time to think about why that might be.
What's your bounce rate?
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Our bounce rate to http://www.ok-cool.com/ is currently about 80% for our blog. I attribute this to the fact that our blog is, well, a bit random sometimes with regards to content. Also, we get a lot of traffic from SumbleUpon which potentially lends itself to delivering high bounce rates (because I'm likely just to click Stumble again).
Steve
4/24/2008 02:38:26 am
I run a site with about 8M pageviews/mo. My bounce rate is 66% this past 20 days. 4/24/2008 02:46:54 am
We had a bounce rate of around 50% for http://www.learnsqlserver.com/ a while. I then refocused a few landing pages and bounce rate went to 43%. 4/24/2008 04:25:03 am
My blog bounce rate (Google Analytics) is around 85%. Lots of traffic is from DZone. 7/2/2008 06:54:11 am
I was pleased to see that www.alastairhumphreys.com had a bounce rate of 80%. I was pleased that I had such a high number until I went away and learnt that actually a LOW number is what I want! Hey ho... 9/29/2008 11:56:04 pm
Our bounce rate is about 60% but I attribute that to posting on website design sites and places like here where people click to go see the site but are not potential purchasers. If you have a high bounce rate, look for some things that may be causing it. (Like where you post your links). 10/29/2008 10:32:32 pm
Hi, After reading the other bounce rates, I don't fee so bad or sad. My site HortClassifieds.com has only been live 4-5 days and my bounce rate is getting lower every day. I'm around 70%. Average page view per visit is almost three and I really don't have anything for people to look at yet. I'm waiting for dealers to signup and post some ads and I know it will take time, but like another mentioned, I cahnged some of my landing pages and it has helped. After reading the above I'm not so sad, and if this post twice I'm sorry. My site www.hortclassifieds.com has only been live 3-5 days and my page views per visit are almost three. My bounce rate goes down more everday and I dont really have any content yet, as i wait for dalers to signup. I know it will take time, but I feel better after reading this article. Thanks A 5/25/2009 02:50:24 am
Some of your bounce rates from the people in the comments area is unbelivable. I get around 7% which I thought everybody got. 6/20/2009 07:47:47 am
Hi. 10/5/2009 09:47:41 pm
We have just started our online business selling Berlin Property, and I have been learning how to crack the google, and am intriged by "bounce rate" new to old visitors etc. I presume the higher quality your site is, the higher the return visitor rate will be, and whether viewer grant it enough power to deserve a second visit. Ps. I like you theme picture by the way - cool :-) Where is it? Comments are closed.
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 David co-founded Weebly, an incredibly easy to use tool that helps millions of people create a professional web site, blog or online store.
He was named to Forbes' 30 under 30 list, is a part-time DJ and has traveled to over 20 countries. Investments include Cue, Parse, Exec, Churchkey, Streak, Incident Technologies, Adioso and Zenefits. 
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